Here's the problem. You've just been offered the job of your
dreams, but congratulations are not yet in order. Up next is the
salary negotiation, and if you happen to be a woman, you are -
statistically speaking - in trouble. You will end up with a lot
less than your male counterpart. You'll also miss out on that
corner office and other juicy perks.
Why so? For starters, women don't even think to ask. Even
today, in the 21st century, women tend to shy away from
negotiation, and take what's handed to them. "Women don't think
negotiation is their domain," explained Iris Bohnet, an assistant
professor of public policy, and the faculty chair of the Women and
Public Policy Program at the Kennedy School. "From research on
behavior at the negotiating table, we do know that in simple
negotiations - like a salary or a car negotiation - women do worse
than men."
Armed with a background in economics and psychology, Bohnet
decided to tackle this issue head-on by organizing a daylong
research seminar devoted to the subject. Sponsored by the Provost
Fund, and co-hosted by the Program on Negotiation at Harvard Law
School and the Women and Public Policy Program, the seminar
attracted a group of leading psychologists, organizational
behavior experts, and experimental economists, who gathered to
discuss their research at the Kennedy School on Oct. 22.
Northwestern's Leigh Thompson says that gender
stereoptypes in the workplace remain firmly, if subtly,
entrenched. "No economic skill has as much riding on it as does
negotiation," said Leigh Thompson, a professor of dispute
resolution at Northwestern University's Kellogg School of
Management, in addressing the seminar. So what does it take to
win? According to Thompson's research, it is not always the
assertive, hard-driving, take-no-prisoners approach that we
typically associate with masculinity. At times, stereotypically
female skills can work just as well - if not better.
It all depends on the context. Laura Kray, an assistant
professor at the Haas School of Business at the University of
California, Berkeley, who co-authored this research with Thompson,
argued that the traits traditionally seen as feminine can, in
certain situations, serve women remarkably well.
"What we do is we modify the stereotype. If we prepare people,
if we prime them to think of stereotypically feminine traits as
valuable by telling them you need good listening skills and verbal
communicativeness and empathy, that translates into the bottom
line," Kray explained. "Women go in and they say, 'I have those
things,' and actually outperform their male counterparts. It gives
women the confidence to set higher goals for themselves going into
the negotiation."
In a lab setting, Kray and Thompson have found that women can
improve their negotiation skills dramatically - if they're set up
to do so. But for these findings to translate into the larger
world is something else altogether. And that is a world where -
according to Thompson, Kray, and other researchers - negative
gender stereotypes remain firmly, if subtly, entrenched.
"Despite the things that have changed in society in the last 40
years, there are still enormous differences," said Max Bazerman,
the Jesse Isidor Straus Professor of Business Administration at
Harvard Business School and the vice chair of research at the
Program on Negotiation, who, alongside Iris Bohnet, served as the
co-chair of the seminar. "What we heard today was the forefront of
research on the social environments that in fact create big
differences."
A paper on how men and women compete in high-stakes games,
presented by Felix Oberholzer-Gee, an associate professor at
Harvard Business School, shows that both sexes, in playing the
television game show "Friend or Foe," learn to form stereotypical
notions of each other - and learn to conform to these stereotypes.
"It's almost as if these stereotypes are self-confirming," he
said. "They get stronger over time."
While all this might sound discouraging, Oberholzer-Gee sees in
this research clear prescriptions for change. "The better we
understand where these [gender] differences come from, the more we
can do about these differences," he argued. "In a sense, it's very
optimistic. You get the sense that the work is progressing in
important ways."
Bohnet's paper on status and distrust, which she co-wrote with
Kessely Hong, a Ph.D. candidate at Harvard, is one such example.
"We believe that women have quite a different approach to
conflicts," said Bohnet. "My research on trust, for example,
suggests that women are less averse to the fact that someone
betrays them. Women do not like to lose money, and are very
concerned about material resources, but just the fact that someone
betrayed them doesn't hurt them very much."
In contrast, Bohnet and Hong found that men have the exactly
opposite response. "We find that groups belonging to what we
normally associate with having high status care less about losing
the money, but they really care about the betrayal. The fact that
someone let them down is really terrible," explained Bohnet.
"So now we're basically turning this around and saying, well,
being dominant is normally thought of as being an advantage in our
society, but here we have an example that it can actually be an
advantage to not feel that need to always be dominating, to always
be right."